Workshops
I offer a range of exciting workshops that are intended to inspire you and help you grow your skills.
These workshops are a chance for me to share my knowledge with you and for you to learn in a practical group environment.
People who’ve attended the workshops have all felt empowered and enjoyed the face to face connection, gaining new skills and meeting other business owners and budding filmmakers.
Video Masterclass
How to create awesome films on your phone
Want to know how to create effective video content for your brand or small business?
Itching to share more video content but don't have the skills, equipment, time or know-how (or a huge budget for a full-time videographer)?!
Oh yeah!?
Then this course is for you!
Content is changing the relationship between the brand and the consumer.
Content marketing used to be a way for brands to stand out from the crowd but it has become the new ‘normal’. It has evolved what customers expect from the brands they interact with. In today’s competitive market, not doing content marketing is a big risk.
Video content is king on social media but for many brands, it’s a challenge to understand what content they should share, in what format and for what purpose. For smaller brands with limited budgets, there is the added struggle of finding the time and resources to devote to creating content.
This half day workshop will empower, motivate and excite you to 'press record' and capture some video content!
You'll learn how to create video, gain loads of new skills and network with other small business owners in your area too!
What will we cover?
- This workshop will teach you how to plan, shoot, and share your own films just using your mobile phone.
- During the session we'll cover why video is so effective and why it should be an essential part of your social media strategy.
- We'll learn about best practice for each social platform and look at different types of video content ideas.
- We'll get practical with our phones and learn tips and tricks for how to shoot with your mobile phone and how to EDIT your material to make it look something close to professional!
Instagram 101
Do a 'proper job' of the fastest growing social platform
SHARING YOUR WORLD
Instagram has huge potential and is the fastest growing social media platform. There are 23m Instagram users in the UK alone. It’s become an essential platform for travel, fashion and lifestyle brands and can be a great way to tell your brand story. It's one of the best free marketing tools out there if you know how to use it properly.
In there lies the problem. It's daunting at first to plunge into a platform when everyone else seems to be getting it right. How do you know what's worth sharing?
In this intimate workshop, I will cover how the platform works, who uses it and why you should prioritise it for your brand. You will learn how the algorithm works, how to use hashtags to grow your followers and discuss influencer marketing. Finally, I will teach you the right strategy to succeed on Instagram.
You will be provided with best practice examples for your industry/similar industries so you can spend time reflecting on what good looks like, what this means for your strategy, what you are doing wrong and what you need to do more of.
You will come out of this session with simple tips you can implement right away, a few hacks that you NEED to know and a clear understanding of how your strategy needs to evolve.
Above all else you'll learn to love Instagram and may even become as obsessed as me with it!
Come and join me if you're in the mood for:
- Learning the theory, gaining new skills and applying it.
- Discovering how to improve your Insta game and grow your following.
- Getting a confidence boost and up to date know how on all things Instagram!
- Meeting other business owners who you can make new connections with.
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